I am a highly experienced senior multi-product designer
With over 14 years of expertise in womenswear, trend forecasting, and print and graphic design, I have designed across multiple categories, from denim, jersey, sportswear and knitwear to wovens and occasionwear. Having worked with both luxury and high-street brands as well as notable international suppliers, I bring a deep understanding of the end-to-end design process, from concept development to product launch. Ability to translate catwalk collections, streetstyle trends and emerging subcultures into commercially successful and trend-driven collections.

I am customer focused
At the core of my design philosophy is a deep understanding of the customer - who they are, what inspires them, and how they engage with fashion in their daily lives. My approach goes beyond aesthetics; I analyse consumer behavior, cultural shifts, and market insights to create collections that feel both desirable and relevant.

I am committed to responsible and forward-thinking design
Sustainability is at the heart of my creative process. I have successfully led eco-conscious initiatives, including launching sustainable jersey basics and pioneering the first EcoVero viscose woven collection for a leading retailer. I believe in fashion that not only responds to trends but also aligns with modern consumer values—balancing innovation with environmental responsibility.

I am a team player and a nurturing leader
I thrive in collaborative environments, where creativity and strategy come together to produce exceptional results. Throughout my career, I have worked closely with cross-functional teams—including design, merchandising, marketing, and supply chain—to develop collections that are not only trend-driven but also commercially successful. I believe that the best ideas emerge when diverse perspectives are valued, and I actively foster an atmosphere of open communication, innovation, and shared success.

CV & References available on request